Instrument 06.1 / Edition fingerprint
Edition DNA.
Seven stable bands make very different category systems comparable. The profile describes the indexed record; its coverage label tells you how much of the year survives.
18th edition · 2026
Code × Craft, in evidence.
Shares are calculated from the selected edition's indexed records, not from category names alone. A complete edition and a source summary never receive the same confidence treatment.
Reconciled record · source discrepancies noted
Accessible edition DNA table
| Band | Records | Share | Leading categories |
|---|---|---|---|
| Craft | 9 | 20.9% | Best Film · Best Print · Best Radio |
| Media | 4 | 9.3% | Media strategy and planning |
| Digital & technology | 9 | 20.9% | Digital · social · AI · innovation |
| Brand experience | 9 | 20.9% | Activation · branded content · creator economy |
| Integrated | 6 | 14.0% | Integrated campaign · campaign effectiveness |
| Purpose & impact | 5 | 11.6% | Gong Gong for Good · cultural impact |
| People & industry | 1 | 2.3% | Agency of the Year |