Kadi means light. This is me pointing it at Ghanaian marketing.

Ghana made the work. Let’s see it.

I got tired of PDFs, disappearing campaign links and annual amnesia. So I’m building the shelf Ghanaian marketing should already have.

Agency / the recordEchoHouseSource-backed preview Place / where it worksGreater
Accra
Region
Practice / what it doesExperientialHigh-confidence capability Proof / where it came fromFirst-partyAgency website ↗
Move the light. Find the Agency Index trail.0 / 4 found
Cycles through Agency, Gong Gong, CIMG, IPR Ghana, People and Airwaves records.
01Pick a door

I was nosy enough
to build six.

Who made it. What won. What moved markets. Who shaped trust. Who should be remembered. What the industry listens to. Pick your question, then strike.

Cycles through every collection. You can also choose a door directly or use the arrow keys.

Accra cityscape overlaid with an agency intelligence map
Live preview

Find the people
behind the pitch.

Fifty-seven demo profiles inside a 16-region information architecture. Explore the working directory while its records continue through source review.

57 demos04 populated regions16-region IA
Open the Ghana Agency Index
02Show me the receipts

An award is not the story.
Follow the fingerprints.

Different claims leave different trails. Drag the signal through one source-backed record from each live collection.

Record01 / 04

EchoHouse is recorded in Greater Accra with high-confidence evidence for experiential marketing. Its profile points to the agency website.

Open the first-party receipt ↗
03The open notebook

I got tired of Ghanaian marketing forgetting itself.

So I’m building the reference shelf I wish we already had. Part archive, part laboratory, part excuse to ask better questions. I’m learning in public, collecting what I can and can be proven and leaving room to correct what cannot.

What’s live.What I’m building next.
LiveGong Gong Awards Winners267 sourced records across nine documented editions.Open ↗
In buildGhana Agency Index57 demo profiles across four populated regions in a 16-region information architecture.Preview ↓
LiveCIMG Awards Winners1,025 records across 36 editions, from 1989 to 2024.Open ↗
LiveIPR Ghana Excellence Awards Winners29 sourced records across two reconciled review cycles.Open ↗
PublishingChale ScrollPeople, work, marketing life and the occasional PowerPoint-induced crisis.Read ↗
NextPeople + AirwavesA who’s who, podcast shelf and map of Ghanaian marketing media properties.Help shape it ↓
01

Receipts first.

Sources, dates and visible gaps. “Unknown” is a perfectly respectable answer.

02

Useful beats loud.

If the spectacle leads nowhere you can search, compare or learn, it is just expensive wallpaper.

03

Ghana, specifically.

Built around the market we actually work in. Accra is not a garnish.

04

Fix it in public.

Corrections are part of the product. Ego is not a required field.

04Rooms worth being in

First room / in planning

Off
the deck.

A small Accra hangout for people making the work, buying it, measuring it and occasionally surviving it. No twelve-person panel. No lanyard required.

Pick your side of the work. Then pull the stub.

MKT.GH / ROOM 001ACCRA
PeopleIdeas need
better rooms.
Practice
Which side are you on?
ADMIT ONE PERSON WHO MAKES ITMKR / 001
When
To be announced
Shape
Small, useful, human
Dress code
Come as the work left you
05Help the record get better

Got a receipt
I missed?

Excellent. Send the missing agency, campaign, person, podcast, publication, award list, correction or question that turns into another useful dataset.